Ric Bretschneider

My thoughts in your brain…

Archive for the ‘Writing’ Category

Take the Blue Pill…

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Just a reminder that this blog (at https://ricbret.wordpress.com) is no longer active and new content is appearing at http://blog.ricbret.com.

Please adjust your links and subscriptions as necessary to keep in touch.

You can subscribe to the active blog by going to http://blog.ricbret.com and using the subscribe control at the top of the page on the right.

And there’s a new entry there today! Kind of fun, maybe leading into something scary. I’m excited and hope you’ll check it out.

Oh, here’s a direct link! http://blog.ricbret.com/books/take-the-red-pill/

redblue

 

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Written by ricbret

July 26, 2014 at 11:29 pm

She’s Giving It Away…

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resonate

No secret to anyone about my love of this book.

So why is it news today?

This morning Nancy Duarte announced that “the multimedia version of Resonate is now available on HTML5 and iTunes for FREE! You can read, learn, and share on any platform or device.”

So stop reading this and go get it. Even if you already own the book, this is the multimedia enhanced version so you’ve got brand new levels of coolness to explore.

Written by ricbret

November 7, 2013 at 6:26 pm

Rotten Bitter Apple

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Update:

Word from comiXology now after many hand-wringing updates overnight is that Apple didn’t prevent comiXology from pushing to iOS apps, but comiXology made the call.  In a letter on their blog page, comiXology CEO David Steinberger noted:

After hearing from Apple this morning, we can say that our interpretation of its policies was mistaken. You’ll be glad to know that Saga #12 will be available on our App Store app soon.

It would be very interesting to know which policies, their actual nomenclature, comiXology was concerned about violating. Expect they were spot-on in their interpretation.  This smells of Apple making an exception after the fact to avoid bad press, and a small company falling on its own sword to keep in the fruit monopoly’s good graces.
Apple is a blatant censor, they just don’t want to be known as one.  Their role as a publisher who censors other publishers is a net-negative, regardless of the details.

20130410:12:45PM PST

Ric’ Originally Wrote on April 9th:

Apple Computer’s been pretty absurd about trying to prevent mature individuals from enjoying mature content on their mobile devices.

What’s so special about mobile devices? Nothing, except that Apple has implemented a file system and application system that they can control, they can prevent the user from using for any content. There is only content Apple approves of, on apps Apple approves of. And they’ve been your nanny since day one.

But now they’ve gone a little nuts.

a1Tomorrow, one of the finest comics available, Saga by Brian K. Vaughan and Fiona Staples, will not be available in digital form on iOS devices. This is due to two “postage stamp sized gay sex scenes” that appear in the magazine. They’re kind of background images, literally like someone left a TV on in a scene, context is ambiguous and not flamboyant.

Still Apple takes umbrage, and is shutting down all iOS apps that might try to down the comic. No iPad, no iPhone, no. Because they’re trying to protect you from an image you can walk into any comic store tomorrow and buy without showing your driver’s license. And it’s not the first nudity or sexuality in the magazine. It’s undoubtedly because of the gay context that they get out their big censor stick.

This is a crime against art.

I’m not exaggerating, Saga is one of the best comic books available today. Smart, inventive, human, witty, lovely, and unique.

All things Apple used to be.

And now they’re just disappointing.

Written by ricbret

April 10, 2013 at 7:03 am

Love of Books – An Unboxing of “The Fifty Year Sword”

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I’m a big fan of books. Not just the stories, but the book construction as well. From bindings, paper choice, typeset, typography, layout, it’s all interesting to me.

Mark Z. Danielewski is most famous for House of Leaves, an inventive experimental work of layered stories and typographic morphing of most everything we think of as the printed page.

In this video I do a short review of House of Leaves for those who are not familiar with the work (and to allow those familiar with it to berate and chastise me for “getting it wrong” I suspect) and then do an unboxing of his latest work The Fifty Year Sword, which comes in a unique box and exhibits some of the same traits found in House of Leaves.

I hope you enjoy, and I hope those trying to make a purchase decision on this book are aided in their decision making.

preview

Written by ricbret

December 10, 2012 at 9:58 pm

The Facebook Face Flip

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This is not a political post, although a quick reading without comprehension will surely give some that impression. Trust me, and read on.

I was reading this evening about how you can actually see people “unliking” Mitt Romney’s Facebook page in real time graphics on a web site called Disappearing Romney. It sounded pretty wild, and the graphics on the page were conceptually stunning, but the whole thing was kind of sophomoric.  It looked like it might have been a prank.  So I decided to check his Facebook page to see if their math checked out.

It did check out, was really easy to confirm with a couple of page refreshes. But that’s not what caught my eye.

You see, around 100 years ago I took both high school and college journalism. A lot of it stuck, writing of course, but also a lot in the area of page layout.  There’s one guideline that borders on being magic in making a page and subjects on the page look appealing and interesting.

If you have a photo, or graphic, where a subject is looking in a left or right direction, place that element such that it is looking into the page, away from the edge they’re nearest.  If you have to, you can consider “flipping” the element such that it can do this regardless of what side of the page it’s on.

(Pause here to note how well I’m avoiding unnecessary political metaphors. Thanks for noticing.)

Check out the original, and see what happens when you flip both the photos.  It really is like a magic trick!

Flipping the elements of Mitt Romney's Facebook page we come away with a completely different impression.

You always try to have faces looking into the page, it makes them look better, the page look better, and the reader feel better. In this case, we have original Mitt back-to-back, looking very disconnected, even defensive. Look at how flipping both photos around makes him look, well, happy to see himself.

Arguably the wider cover page might work in either direction, and if it were left right-facing the light sourcing for each of these photos would match up, but that’s not a big deal.  I personally liked them facing each other, but your mileage may vary.

And yes, this is eminently applicable to your presentations!  Ah! You knew I’d get there eventually!  It’s one of the simplest things you can do to make your slides look more intriguing, trustworthy, or even happy.

Anyway, it’s not like it cost him the election or anything, but I found it really amazing that nobody on his staff, or even Facebook friends suggested fixing this classic journalistic page layout gaff.

Yes, I am available for consultations.

Written by ricbret

November 13, 2012 at 7:12 am

PowerPoint History, 25 years ago…

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This has to be quick.  Sorry for any typos or errors, but I’m packing, medicating, and generally running about today and this could not wait.

I got a very nice letter from Bob Gaskins yesterday. If you don’t recognize the name, here’s a clue: He’s the guy who “invented PowerPoint”. Quotes are there because 1) there were a couple of other guys involved in the birthing process and 2) I think the product gets reinvented with every new release. However it was Bob who built the vision for the product and made it happen.

Bob’s written a new book, called Sweating Bullets: Notes about Inventing PowerPoint. He wrote it specifically to celebrate the 25th anniversary of PowerPoint. And I’m reading it right now (along with preparing for two separate conventions and five panels I’m on this weekend, I did mention running about crazily, right?).  So I’ll do more of a review later, but wanted to get this out to you, dear reader, because you’re special to me.

I’m really excited about this. Bob left just before I joined the team, and notes that fact on page 14, saying

Ric Bretschneider (Wizard #77) joined just after I left, stayed with the group for 17 
years (twice as long as I stayed)…

And of course there’s more, but you’ve got to read it for yourself or wait for my later review.  OK, one more thing, how’s this for a blast from the past…
It's kinda like looking at cave drawings....

It’s kinda like looking at cave drawings….

What else does it say?  What’s all that Wizard 77 stuff?  Well, you’ve got a chance to find out for yourself because it’s available on Amazon right now, right here:  Sweating Bullets: Notes about Inventing PowerPoint

I can’t wait to see how it ends…

The value of writing reuse…

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Every now and then I start off a blog entry with “I really don’t write often enough…”

But that’s not really true.  I write a ton of stuff, it just doesn’t always end up here.  The articles I write very rarely have to do with things I’ve written elsewhere.  (Irony, on reflection I see that the post just prior to this touts a review I wrote elsewhere.  I’m simply not paying attention. But I’ll write on as if I hadn’t noticed that.)

What I need to do is rechannel efforts, make blog entries about or completely repeating writing I’ve done for other sources – that is when it’s not against some standing prior agreement.  This does seem to be a factor in blogging success – let’s see if I can remember it.

Boring yet?  Let’s move on. 

So with that in mind, I invite you to view a series of articles composed of my pictures from Comic Con 2011.  Some of you may know of my association with the website Fanboy Planet.  I produce a weekly podcast and occasionally have prose pieces that appear there.  And every now and then, there’s a fun set of photos. 

So without further ado, some links for you to peruse. Can there ever be too many...

Comic-Con 2011: Celebrities, Creators and More!

There are likely a few more to come.

If you’re interested, you can follow me or Fanboy Planet on Facebook, or check back here to see when I update.

Now some of you may note that there are far more women in far less clothing in these pictures than there are men. 

There are two reasons for that:

1. There simply are more women in costume at comic con, and they do it so much better.  It’s a sewing thing I expect.

2. I’m a guy.

Enjoy.

Ric Bretschneider
August 12, 2011

Written by ricbret

August 12, 2011 at 6:20 pm